Our story

Serra was founded in the summer of 2022 out of a passion for durable homeware. Discover contemporary home textiles in a color palette, inspired by the French Riviera and Italian coast of the late last century. A unique collection of bicolored beach towels made in small factories in Europe. Tablecloths and napkins crafted out of the best Belgian linen, and heavy-weight cushions with a peach-like surface. All with a modern and minimal design. Serra is cutting-edge with bold and rebel items, made from high-quality fabrics such as Belgian linen or thick Italian weaves. Sustainable in a way that they will last for generations.

The heart and soul of the brand rest in Antwerp. This is where all products are designed. Serra works closely together with highly dedicated ateliers and finds it important that all products are made in the most responsible way, therefore the production of all linen items is kept locally within Belgium. Serra embraces the imperfections of linen and other natural fibers. The fabrics could be vaguely worn-out and wrinkled. Perhaps a thread is hanging loose, and the color is slightly faded. Serra’s Collection #1 is a selection of oversized cushions, colorful table linens and extremely soft beach towels. Bold and rebel items, that are luxurious and timeless. All in the most amazing colors. Serra is available online & in stores.


Sabato Knokke SpecialJune 2023

Weekend KnackMay 2023

Marie Claire BelgiumEdition March 2023

Sneak peek of Marie Jo Swimwear shoot for next summerMarch 2023

Victor Renoveert Lifestyle Magazine4th Edition - March 2023

De Morgen MagazineDecember 2022

De Standaard MagazineNovember 2022


SurplusZwartezustersstraat 9 9000 Ghent

JuhlaSint-Jobsstraat 1552200 Herentals

Devos InterieurKerkstraat 372970 Schilde

MatriksMuseumstraat 18/222000 Antwerpen