Our story
Serra was founded in the summer of 2022 out of a passion for durable homeware. Discover contemporary home textiles in a color palette, inspired by the French Riviera and Italian coast of the late last century. A unique collection of bicolored beach towels made in small factories in Europe. Tablecloths and napkins crafted out of the best Belgian linen, and heavy-weight cushions with a peach-like surface. All with a modern and minimal design. Serra is cutting-edge with bold and rebel items, made from high-quality fabrics such as Belgian linen or thick Italian weaves. Sustainable in a way that they will last for generations.
The heart and soul of the brand rest in Antwerp. This is where all products are designed. Serra works closely together with highly dedicated ateliers and finds it important that all products are made in the most responsible way, therefore the production of all linen items is kept locally within Belgium. Serra embraces the imperfections of linen and other natural fibers. The fabrics could be vaguely worn-out and wrinkled. Perhaps a thread is hanging loose, and the color is slightly faded. Serra’s Collection #1 is a selection of oversized cushions, colorful table linens and extremely soft beach towels. Bold and rebel items, that are luxurious and timeless. All in the most amazing colors. Serra is available online & in stores.
Press
Weekend KnackMay 2023
Marie Claire BelgiumEdition March 2023
Sneak peek of Marie Jo Swimwear shoot for next summerMarch 2023
Victor Renoveert Lifestyle Magazine4th Edition - March 2023
De Morgen MagazineDecember 2022
De Standaard MagazineNovember 2022
Stocklists
SurplusZwartezustersstraat 9 9000 Ghent
JuhlaSint-Jobsstraat 1552200 Herentals
